Effective Company Logo’s
If you look at some of the most recognizable and famous company names in the world, they share one thing in common. They tend to have company names that are either one or two words. Take a look at some of the biggest names out there. Of the Forbes list of the top 10 biggest US companies, only one of them has 3 words in the company name. They are in order, WalMart, Exxon Mobil, General Motors, Chevron, ConocoPhillips, General Electric, Ford Motor, Citigroup, Bank of America, America International Group.
In developing a logo for a company that has a simple one or two word will be easier than to incorporate a very long name into a logo. In fact, you can design a logo and not even know what they do. For instance, Apple Inc, they did drop the “computer” portion of name. You wouldn’t know that it was a computer company. Same with Pepsi, you wouldn’t know it was a soft drink company. Get the idea? With names that are shorter and easy to remember, its easier to develop and design a logo. Logo companies out there rely on creativity from their customers to design a nice logo. Can you imagine trying to form a logo for “Joe Smith Automotive and Service Repair Center”? Logo companies such as Logo Bang and Logo Loft can create great logos for people who have creativity company names.
In summary, in forming a company name, keep things simple and easy to remember. If you can get a customer to remember the name of your company, they will find your company later when they’re ready to starting handing over their hard earned money.