When Should You Update A Logo
As we get more and more technologically advanced, so has other aspects of our lives. Company logos are no different. They seem to evolve overtime as well. Companies such as Xerox, IBM, Motorola, Apple, AT&T and others have have given their logos new life by adding some modern aspects to its logo.
Designers have said that a good logo should not need to be updated as a strong logo should stand the test of time. Although the above companies have updated their logos, they’ve done so by making some minor cosmetic changes to the logo. Some of the logo’s that have undergone drastic changes did in fact have drab and outdated logo and needed to be modernized.
Other reason for changing or updating a logo is that your company has expanded it business practices. If your logo design was too specific to the nature of your business and as your business changes, your logo may need to be updated to reflect the changes. You may need to have your logo say more about the company if in fact it does provide more services.
Lastly, one obvious reason to change your logo is if your company changes its name. You may want to redesign your logo to reflect the business practices of a merged company and or the new name of the company. You generally don’t want to change the name of the company because consumers might get confused but if it is necessary, you’ll want to have consumers know the new company name.