Inspiration for a logo design can come from anywhere. You don’t necessarily have to have what you do incorporated in a logo design. For example, you don’t have to have a DNA helix for a biotech company, or a car for an automotive company in the logo. For many companies, the logo has no indication of what the company does. It is a graphical representation that identifies the company.
Ideas can come from just looking at the logos of other companies. You may want to incorporate some concepts that appeal to you in multiple logos. You’ll need to look at design features, colors, typography etc… Once you get an idea of what your logo should look like, you should hire a professional to put the idea into reality.
admin Design a Logo Inspiration, Logo Concepts, logo design
High dynamic range (HDR) photography has been around for many years. Lately with the explosion of photography along with being able to edit photography with Photoshop, people have been producing more HDR imagery than ever before.
What is HDR? The theory behind HDR is that it tries to accurately represent the wide range difference in tonal properties in an image from bright highlights to dark shadows. In producing HDR imagery, the user would create a composite of multiple exposures and combine these layers in a way to accurately represent the true tonalities of the image. It was difficult to do in the past however with Photoshop and point and shoot cameras, this is easily accomplished. HDR imagery when done correctly makes for beautiful images that would one normally see with their own eyes.
admin Photography HDR, High Dynamic Range, Photography
The market for stock photography has been increasing lately. Many pro photographers are finding that they can make some income by selling their images on stock photography websites. Stock photography websites are popping up on the internet fairly often. The major players in the stock photography market are iStock Photo, Getty Images, Corbis to name a few. Stock prices range from a dollar or so to several hundred dollars depending on the rights that come with the image. For instance, iStock Photo charges as little as a dollar for small images and can range upwards. Getty Images charges a fairly higher amount because most of the images are professional images with lots of rights associated with them.
Stock imagery however can be cumbersome to search. There really isn’t a great way to search through the tons and tons of photos on these websites. These websites have searches based on keywords and it is up to you to search through each one photo one by one. There are litterally millions of photos out there and to find the right photo may take some work.
admin Photography Images, Photography, Stock Photography
The use of textures in photography as well as web design is becoming increasingly more popular. Using textures adds to the overall look of a webpage. The textures are very easy to integrate into a webdesign and into photography. In photography the textures are used to provide a more surreal look to the photo. You can added texture to make a photo look like an old photo with lots of scratches on it or you can make a photo look more artsy. In web design, the use of textures adds more depth to the webpage. Instead of a static one color design, the webpage is more appealing to the eye.
Today textures are very common and photographers all over are willing to share their textures. You can also easily take your own photos of textures. You can simply take around a small point and shoot camera and take pictures of textures in the environment that appeals to you. This is pretty much what all textures are. They are not usually randomly generated by computer.
admin General Design design, Photography, textures, web design
A great resources for anything related to graphics on the internet is Smashing Magazine. This website is loaded with all kinds of great information. The have a great section for more information on what trends are going on in the logo world. They are packed with all kinds of tutorials from photoshop, illustrator, fireworks, and basically the entire Adobe creative suite. Their tutorials are great for beginners and advanced people alike.
If you’re doing anything on the internet, this is one of the best resources for gathering ideas and inspiration. They tell you how to do things on everything related to design of websites, logos, graphics and others. It is hard to find anything else that is more valuable resource on the internet.
admin General Design General Design, logo design, Online Magazine, web design
When designing for a website, you should keep in mind that typography is more than just picking a font, the size of the font, and whether it is bold or italic. There is much more involved in improving the readability of your website. There are things that you can do to improve how a visitor can read the content on your website. You must focus on aspects of typography such as measure, leading, vertical rhythm, scale, and the clean look of the paragraphs. Once you focus on these issues, your website will have a much more dynamic flow for your readers. It also will make your website look cleaner.
admin Typography Typography, Website
Obama’s presidential campaign made the most from web 2.0. He was a master at using new technology to reach out to both his followers, as well as attract new supporters. He had a website which described his policies, fight smear campaigns and to ultimatly reach out to the younger generation which was a huge part of his campaign.
Obama used Facebook, Twitter, MySpace, Youtube to help build his following and reach out to supporters.
So what does this mean for a small business or organization? We’ll y0u can do it to find customers or members for your organization. The web can provide incredible opportunities to small or growing organizations. Many businesses can also use these methods to provide information about products, customer support, or just plain old information about your products & services. Check them out because they are easy to use, easy to setup, and easy to work with. The other great item is that they don’t have a big startup cost.
Easy to Setup
Most of the Web 2.0 systems are very easy to setup. Whether you are working with a blog, Facebook, or Myspace, a novice should be able to setup these up without very much difficulty. The great thing about most of the Web 2.0 items that we are referring to are free to use and setup. So don’t waste any more time, join today and start learning how you can build your organization.
admin Web 2.0 Web 2.0, website promotion
You’ve all heard them. The tag line that is associated with many companies doing business today. From “Where to you want to go today” (Microsoft), “Let brown work for you” (UPS), “Think Different” (Apple), and so on. The slogan in itself adds value to the company because it associates the words to the company and a lot of people tend to remember those words. The question is, should you incorporate your tag line into you logo? It would really depend on the logo. If they logo is only words, adding a tag line might compete. If the logo is a graphic, it might enhance the logo. There are some key things to keep in mind when you do decide to incorporate you tag line into you logo.
Keep the amount of words to a minimum. You don’t want the words to overpower the logo and therefore the logo should be the main focus. Make sure that the text that you’re using doesn’t violate some sort of trademark. In any case, you should consult a lawyer for advice on trademark infringement. Last thing you want to do is get yourself into a lawsuit when you’re just starting out.
admin General Design Logo, Slogan, Tag Line
Business cards design is heading in new directions every year. More and more companies are starting to design their business cards with more savvy. They are producing cards that are not just the plain drab white business cards with black lettering. They are finding new and unique ways to produce business cards. Nice business cards are something that is becoming increasingly necessary to set you apart but there are things that you shouldn’t ignore.
Letterhead and envelopes and other stationery should also get some attention in your branding design. There are things that incorporate design features for letterhead, catalogues and envelopes as well. Good letterhead and envelopes is another tool to set yourself apart from the competition. Let the professionals do all the work and they’ll design a great looking brand for you.
admin Stationery Branding, Business Cards, Catalogues, Envelopes, Letterhead
Here at the LogoBang blog we’re going incorporate tutorials or other neat tricks that you can try. Here’s a cool way to spruce up some basic text.
1. Choose a font and color you like and type out your desired word.
2. Right click and create an outline of the text.
3. Sheer text with the sheer tool if desired, we made ours look like the image below.
4. Add a gradient to your text, we used a black and white gradient with a 90 degree angle.
5. Make a duplicate of the text (while the text is selected an easy way to do this is to hold down alt then click and drag) and select the pen tool and draw a curved line over the duplicated text.
6. Select the text and curve and choose the DIVIDE option in the pathfinder, delete everything that was on the top portion of the curved line.
7. With both the partial text and original text selected, use the align tool and select VERTICAL ALIGN BOTTOM.
8. Make any additional adjustments to the gradients if required.
9. Add a stroke to the original text.
The finished product should have a glossy look such as above.
admin Design a Logo, Typography graphics tutorials, illustrator
