Client: A freelance photographer who specializes in event photography such as weddings and bar mitzvahs.
The client wanted a logo that was professional but not stuffy, he was using a logo that was tall and not wide, he also wanted to change that and make a wide logo. He wanted to use one or two colors maximum in the final logo. The client really didn’t have much direction other than that and pretty much gave us free reign to produce the samples.
We started out with lots of rough sketches of cameras and camera related items.
We paid more attention to certain sketches and made some roughs of what we want the first round of logos to look like.
Once we created those digitally, this is how the first round came out.
Revision 1: The client liked the third logo sample, but first he wanted to see the words
Focal and Finesse separated by more than just a capital “F” we opted to add the second color and also make the type on “Finesse” italicized.
Revision 2: The client liked the color combination but he wanted to try a more playful type. He also wanted to add something to the camera to bring it together. We added the bar below the camera to give it a more defined look.
Revision 3: Our client asked to see a few more typefaces for the word Finesse, he also asked to see what the flash would look like if it were a little more rectangular.
Final logo: The client chose the 3rd logo as the final logo, we provided the logo in both color and black so that they client may easily also use the logo as a watermark.
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