The client wanted a logo that was elegant, modern and crisp, something that would appeal to higher end clients. The client wanted to see a blue ribbon incorporated into the logo.

We started out with a few sketches.

We illustrated those same sketches digitally, and made some minor changes.

Once we had the black and white samples done, we put a little color into them.

Our client liked the top left logo, but asked for some color changes as well as incorporating the ribbon into the hat.

Here’s the final logo the client chose.

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The client wanted a logo that was professional but not stuffy, he was using a logo that was tall and not wide, he also wanted to change that and make a wide logo. He wanted to use one or two colors maximum in the final logo. The client really didn’t have much direction other than that and pretty much gave us free reign to produce the samples.

We started out with lots of rough sketches of cameras and camera related items.

We paid more attention to certain sketches and made some roughs of what we want the first round of logos to look like.

Once we created those digitally, this is how the first round came out.

Revision 1: The client liked the third logo sample, but first he wanted to see the words
Focal and Finesse separated by more than just a capital “F” we opted to add the second color and also make the type on “Finesse” italicized.

Revision 2: The client liked the color combination but he wanted to try a more playful type. He also wanted to add something to the camera to bring it together. We added the bar below the camera to give it a more defined look.

Revision 3: Our client asked to see a few more typefaces for the word Finesse, he also asked to see what the flash would look like if it were a little more rectangular.

Final logo: The client chose the 3rd logo as the final logo, we provided the logo in both color and black so that they client may easily also use the logo as a watermark.

Ideas can come from just looking at the logos of other companies.  You may want to incorporate some concepts that appeal to you in multiple logos.  You’ll need to look at design features, colors, typography etc… Once you get an idea of what your logo should look like, you should hire a professional to put the idea into reality.

If you’re doing anything on the internet, this is one of the best resources for gathering ideas and inspiration.  They tell you how to do things on everything related to design of websites, logos, graphics and others.  It is hard to find anything else that is more valuable resource on the internet.

There are many places to use your logo so that consumers can find you. One obvious choice is to use the logo on your webpage. Webpage marketing is the most common way to market your company. A well designed logo will go a long way in driving sales and business to your company. A lot of web designers will build a website around the look and feel of your logo. So therefore it is important to design a custom logo that will work for you.

In trying to market to individuals, you’ll want to have the same design on your business card to hand to other people. As you run across potential clients and vendors, you business card says a lot about your company. Usually the business cards will have your name, phone numbers and website information. The logo on your business card is the first impression the customer will get about your company so business card design is very important.

The logo is an important tool in marketing your company. You will want to use it to the fullest extent.

If you’re ready to start branding your company, the first thing that you’re going to need is a logo.  A logo is a great way to give your company some identity.  It shows up everywhere from business cards to websites.  There are many places to turn to for getting a logo.

The worst thing you can do is to try and attempt to design your own logo. This probably isn’t a good idea because these kits are loaded with clip art and you’re going to want to avoid using clip art. Using clip art screams amateur.  It really is easy to spot the use of clip art from something done by a professional.  If cost is an issue, this may be the only option.

How do you choose between the ton of professional logo design companies out there on the internet. How do you know if the company you choose is the right one.  First of all, you’re going to have to evaluate your budget. If you’re on a tight budget, you can try and hire some design students to help you out with a logo.  However the best bet is to have a company design an entire branding scheme for you.  You will need to know what you need in terms of designing your brand. Do you need more than just a logo? Do you need any marketing advice etc… If you just need a logo there are companies that specialize in just making logos. Some charge more than others. Most companies that design logos will have samples on their websites. You may want to find out who did the design work for some of the corporate logos out there that appeal to you. Also, one other indication of a company’s skill is how they try to get information out of you in order to design your logo. The more customer service that they provide in this aspect, the chances are better for you getting a better logo.

In any case, you should do some research on logo companies. Many companies offer different services so you will need to compare apples to apples. However, their logo samples should be the biggest factor in deciding on who to go with. Once you decide on a company and you get the results that you wanted, you’ll see that the use of a professional was probably the best decision after all.

As we get more and more technologically advanced, so has other aspects of our lives.  Company logos are no different.  They seem to evolve overtime as well. Companies such as Xerox, IBM, Motorola, Apple, AT&T and others have have given their logos new life by adding some modern aspects to its logo.

Designers have said that a good logo should not need to be updated as a strong logo should stand the test of time. Although the above companies have updated their logos, they’ve done so by making some minor cosmetic changes to the logo. Some of the logo’s that have undergone drastic changes did in fact have drab and outdated logo and needed to be modernized.

Other reason for changing or updating a logo is that your company has expanded it business practices. If your logo design was too specific to the nature of your business and as your business changes, your logo may need to be updated to reflect the changes. You may need to have your logo say more about the company if in fact it does provide more services.

Lastly, one obvious reason to change your logo is if your company changes its name. You may want to redesign your logo to reflect the business practices of a merged company and or the new name of the company. You generally don’t want to change the name of the company because consumers might get confused but if it is necessary, you’ll want to have consumers know the new company name.

If you look at some of the most recognizable and famous company names in the world, they share one thing in common. They tend to have company names that are either one or two words.  Take a look at some of the biggest names out there. Of the Forbes list of the top 10 biggest US companies, only one of them has 3 words in the company name. They are in order, WalMart, Exxon Mobil, General Motors, Chevron, ConocoPhillips, General Electric, Ford Motor, Citigroup, Bank of America, America International Group.

In developing a logo for a company that has a simple one or two word will be easier than to incorporate a very long name into a logo. In fact, you can design a logo and not even know what they do.  For instance, Apple Inc, they did drop the “computer” portion of name. You wouldn’t know that it was a computer company. Same with Pepsi, you wouldn’t know it was a soft drink company. Get the idea? With names that are shorter and easy to remember, its easier to develop and design a logo. Logo companies out there rely on creativity from their customers to design a nice logo. Can you imagine trying to form a logo for “Joe Smith Automotive and Service Repair Center”? Logo companies such as Logo Bang and Logo Loft can create great logos for people who have creativity company names.

In summary, in forming a company name, keep things simple and easy to remember. If you can get a customer to remember the name of your company, they will find your company later when they’re ready to starting handing over their hard earned money.