We live in the age of the internet and you have to bet that companies are using it to find prospective employees.  Therefore, paper resumes may need to be supplemented with the online variety.  There are many ideas on the web on how to make a creative, attractive and professional online resume.  These online resumes can give something more than just the paper variety.  If for instance, you’re applying for something graphic related, the website alone can show off your talents as a designer.  It is important you get a great logo for your name or something to set yourself apart.  Once you do so, you can have your link on your paper resume or send out electronic feelers to prospective companies searching for new hires.

admin General Design Logo, Online Resume, Resume

You’ve all heard them.  The tag line that is associated with many companies doing business today.  From “Where to you want to go today” (Microsoft), “Let brown work for you” (UPS), “Think Different” (Apple), and so on.  The slogan in itself adds value to the company because it associates the words to the company and a lot of people tend to remember those words.  The question is, should you incorporate your tag line into you logo?  It would really depend on the logo.  If they logo is only words, adding a tag line might compete.  If the logo is a graphic, it might enhance the logo. There are some key things to keep in mind when you do decide to incorporate you tag line into you logo.

Keep the amount of words to a minimum.  You don’t want the words to overpower the logo and therefore the logo should be the main focus.  Make sure that the text that you’re using doesn’t violate some sort of trademark.  In any case, you should consult a lawyer for advice on trademark infringement.  Last thing you want to do is get yourself into a lawsuit when you’re just starting out.

admin General Design Logo, Slogan, Tag Line

The sole purpose of a logo is the purposes of brand recognition for the consumer You’re going to want to start building brand recognition. In doing so, you will want to advertise your company using your logo. Also, you’ll want to keep the idea or shape and feel of the logo consistent throughout the life of the company. By radically changing the design of the logo, you may end up confusing the consumer.

There are many places to use your logo so that consumers can find you. One obvious choice is to use the logo on your webpage. Webpage marketing is the most common way to market your company. A well designed logo will go a long way in driving sales and business to your company. A lot of web designers will build a website around the look and feel of your logo. So therefore it is important to design a custom logo that will work for you.

In trying to market to individuals, you’ll want to have the same design on your business card to hand to other people. As you run across potential clients and vendors, you business card says a lot about your company. Usually the business cards will have your name, phone numbers and website information. The logo on your business card is the first impression the customer will get about your company so business card design is very important.

The logo is an important tool in marketing your company. You will want to use it to the fullest extent.

admin Branding your Company Branding, Logo, logo design, Marketing

When designing a logo, you’re going to want something that is very unique to your company.  This logo will be the centerpiece of your branding scheme.  Therefore you should invest something into getting the best possible logo that you can for your investment.  Therefore, in designing a logo, the best thing to do is to get help.  It is not recommended that you use clip art.  Clip art is a collection of pictures and symbols that are for sale in cheap software bundles.  Most of the images found in clip art are very simple and rudimentary in shape.  There is nothing custom about them.  Most of the images are in black and white or very simple color tones.  The use of clip art would be a big mistake in designing your brand.  The reason for this is that somebody else could use the same clip art image in their logo as well.  The chances are slim but it’s still there.  The result of designing a logo from clip art will be a plain, unappealing and simple logo.  You’ll want to stand out and the use of clip art will make it very difficult to do so.

admin General Design Clip Art, Logo, logo design

As we get more and more technologically advanced, so has other aspects of our lives.  Company logos are no different.  They seem to evolve overtime as well. Companies such as Xerox, IBM, Motorola, Apple, AT&T and others have have given their logos new life by adding some modern aspects to its logo.

Designers have said that a good logo should not need to be updated as a strong logo should stand the test of time. Although the above companies have updated their logos, they’ve done so by making some minor cosmetic changes to the logo. Some of the logo’s that have undergone drastic changes did in fact have drab and outdated logo and needed to be modernized.

Other reason for changing or updating a logo is that your company has expanded it business practices. If your logo design was too specific to the nature of your business and as your business changes, your logo may need to be updated to reflect the changes. You may need to have your logo say more about the company if in fact it does provide more services.

Lastly, one obvious reason to change your logo is if your company changes its name. You may want to redesign your logo to reflect the business practices of a merged company and or the new name of the company. You generally don’t want to change the name of the company because consumers might get confused but if it is necessary, you’ll want to have consumers know the new company name.

admin Design a Logo Logo, logo design, Logo Update

Now there are a lot of software out there that says you can design your own logo.  However, the money you spend on this software may be a waste of money.  Most of the design features on this type of software usually incorporates some sort of clip art that you can move around and add fonts etc.  There is really nothing that is custom about this and the design you generate from this software usually looks like it was made from clip art.

In order to get a really great looking logo, you’ll need to hire a professional designer.  One who can gather information about your company and design something that has features unique to the company.  The designer can also use effects such as shading, 3D, and other tools to really make your logo stand out from the other companies who don’t use professionals.  All of the big companies usually hire professionals to design their logos and or marketing.

admin Design a Logo design, Logo, logo design

In designing a logo, the best thing that you could possibly do is to keep the look of the logo relatively simple.  If the logo gets too complicated and distracting, it makes it harder for the end user to remember the logo and to associate the logo to your product.   The best thing to do is to use specific colors and don’t try to use too many different colors.   You may want to keep shapes and features simple as well.  Some examples of some of the most recognizable logos in the world have this same characteristics in it.

McDonalds‘ is just an arch of the first letter in the company name.  Microsoft is just a font of the company name.  Nike is a graphic depicting their representation of a swoosh.  Apple computer is a logo of an apple with a bite out of it.  As you can see, the logos are very simple, not a lot of color combinations, etc..  It may be best to keep your logo with this “simplicity is the key” mind set in designing your logo.

admin Design a Logo, Typography Logo, logo design