You’ve all heard them.  The tag line that is associated with many companies doing business today.  From “Where to you want to go today” (Microsoft), “Let brown work for you” (UPS), “Think Different” (Apple), and so on.  The slogan in itself adds value to the company because it associates the words to the company and a lot of people tend to remember those words.  The question is, should you incorporate your tag line into you logo?  It would really depend on the logo.  If they logo is only words, adding a tag line might compete.  If the logo is a graphic, it might enhance the logo. There are some key things to keep in mind when you do decide to incorporate you tag line into you logo.

Keep the amount of words to a minimum.  You don’t want the words to overpower the logo and therefore the logo should be the main focus.  Make sure that the text that you’re using doesn’t violate some sort of trademark.  In any case, you should consult a lawyer for advice on trademark infringement.  Last thing you want to do is get yourself into a lawsuit when you’re just starting out.

admin General Design Logo, Slogan, Tag Line